Ever since Gartner Research called out Customer Data Platform i.e; CDP as an ‘innovation trigger’ as part of the 2016 Digital Marketing & Advertising Hype Cycle, enterprises are trying to…
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Fitting Round Pegs in Square Holes
Understand the difference between the B2C vs B2B Marketing Automation requirements and provide tips on how to select a right B2C Marketing Automation partner for your business
The rising importance of CDP in the Marketer’s Tech Stack
With a quantum of data produced by every customer interaction cumulatively across all employed marketing channels, there is a need for a Central Marketing Brain.
Building Customer Loyalty or Focusing On Engagement
Many marketers look at building loyalty versus fostering brand engagement as a case of chicken and egg problem
CDP VS DMP
Marketers have been dealing with data for a long time, from the time when there was no data warehouse or data mining.
Artificial Intelligence in Customer Data Platforms
The problem is simple: Marketers have more data than they can use effectively.
Why you need a Marketing Automation platform along with your CRM
With Marketing Automation platforms aplenty gaining ground