Marketers can segment their users or Customers basis different parameters like Time, Data field, response to the campaign, product category, transaction value, frequency, and various other behavioural elements.
Three types of segmentation
Allows you to create simple segments
basis content tags.
Allows you to create complex segments
basis multiple conditions.
Automatically segments customers into cohorts that fulfil a certain criteria by leveraging machine learning that can provide recommendations over the system, beyond demographic attributes and transaction history.
Dyanmic vs Static Segment
This segmentation allows dynamic addition of users basis the rules/ filters applied which thereby results in the progression of audience continuously with each second and that too in real-time.
This segmentation allows the addition of only a fixed set of users basis the rules/ filters applied. Thus there is no increase or decrease in segment count once it is created.