In the pre-CDP era, fractured customer identities, data silos, mass customization, and marginal ROI surmounted to poor customer experiences. This led to the need for a technology that bypasses the silos of data banks and interacts with each customer with uniqueness.
Customer Data Platform Is A Marketer’s Central Brain
CDP is at the center of all marketing.
Marketers worldwide say their primary challenge is executing a data-driven customer experience strategy in a fragmented system to deliver a unified view of the customer experience across touchpoints, followed by silos of customer data that remain inaccessible across the entire organization. This large challenge that creates a bottleneck for the marketer to truly understand customers, led to the strong emergence of a CDP.
And here is why a CDP is a marketer’s central brain of marketing
The only system to get access to ALL data
Eliminates Guesswork & Risky Experimentation
Eliminates Dependencies Of A Marketer
No IT dependency
No data dependency
First-hand look of the status of Customer Experience
Bridges Customer relationships