Power up your Data Lake with a Customer Data Platform

FirstHive, world’s most comprehensive Customer Data Platform (CDP).

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Is it CDP or Data Lake, or both?

This whitepaper answers every question that leads to the dilemma of Data Lake vs CDP or Data Lake with CDP.


    Make meaning out of unstructured data in Data lakes

    Adding a Data Lake is a best practice. But, is it turning into a Data swamp? Data scattered across the data lake without any insights left for the marketer, a CDP adds meaning and presents patterns that are actionable.