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![](https://firsthive.com/wp-content/uploads/2022/03/Whitepaper-Rising-importance-of-CDP-in-the-Marketers-Tech-Stack.png)
A CDP’s role as the central brain of marketing is re-shaping every marketer’s technology stack.
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![](https://firsthive.com/wp-content/uploads/2022/03/1.png)
What is the economic impact of adding a Customer Data Platform to your MarTech Stack?
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![Multi channel marketing hub vs CDP](https://firsthive.com/wp-content/uploads/2022/03/MMH-vs-CDP_Moengage.png)
When you already have a Multi-channel marketing hub, do you need a CDP. How have brands benefitted by integrating MMH with CDP?
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![Data lake vs CDP](https://firsthive.com/wp-content/uploads/2022/03/Is-it-CDP-or-Data-Lake-or-both.png)
Give your marketers a unique efficiency by providing cleansed customer data and enriched unified profiles by adding a CDP to your Data Lake.
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