We are growing fast with our customers’ learning and experiences. Collectively last year, we touched one billion events on FirstHive. This not only showcases that our old customers are upgrading, we have seen that our recent customers are adopting the platform fast. We are excited to touch the next biig milestone this year.

In the campaign module, now you can set up a communication threshold. For instance, if you choose to send a communication using an app which is used by different departments, you can set a threshold on how many SMSs and emails are to be sent out in a month for different audiences. This helps in avoiding a communication overload. If more than the threshold is sent, then they are blocked to avoid brand dissonance. This sets into next month’s cadence.

Rules can be configured on a monthly and daily basis, targeting the sender ID. This can be independently set up by the marketing team or users assigned within the FirstHive platform.

Talk to your account manager to add this to your license.

This leading Indian Women’s Apparel company and their umbrella of offerings comprises three segment defining brands. Their target audience is primarily urban women with high mobile adoption who wish to make a style statement at work, at casual and on special occasions. With FirstHive’s CDP being deployed, they were able to create a unified single customer view journey for its end users. This helped them reach out to anonymous customers in a timely manner through the right communication channels and also enabled real-time tracking and remediation of cart drop-offs. Find out how they enabled customer identification.

• Anonymity turned down upselling and cross-selling opportunities
• Intelligent Customer 360 View
• How a CDP turned anonymous visitors into unique and identifiable customer personas?

Lockdown or social distancing could not stop the basic instincts behind human needs and wants. The retail growth story is a proof to this. The growth story needs a complementing partnership of an ecosystem of distributor network, disruptive technology, rich end-consumer experience, and opportunistic growth. FirstHive has worked with retailers in different consumer segments, enhancing their partnership and key elements of a retailer’s ecosystem.

At a micro-level, a marketer struggles to reveal the identity of anonymous consumers, find opportunities to personalize campaigns, add relevant and real-time information for better engagement, and most of all, enhance the existing degree of customer experience. These challenges together handicap the brand’s full potential to enhance customer engagement, retention, and acquisition. FirstHive as a Customer Data Platform is equipped to solve the generic customer data problems for retailers and customize each of its modules to address exclusively the diverse customer segments in Retail such as beauty care, real estate, baby care, FMCG, and so on.

The MarTech Leadership Awards 2022 awarded FirstHive as the Best Customer Data Platform for this year.

This laurel has been a result of intensive jury focus which recognizes the outstanding achievements of Marketing Technology professionals in this field. It also aims to reward the commitment, innovation and determination of India’s best MarTech pioneers. The Awards are anchored by a panel of leaders and subject matter experts as advisors / jury members.