Customer Data Platform for Retail

Lockdown or social distancing could not stop the basic instincts behind human needs and wants. The retail growth story is a proof to this. The growth story needs a complementing partnership of an ecosystem of distributor network, disruptive technology, rich end-consumer experience, and opportunistic growth. FirstHive has worked with retailers in different consumer segments, enhancing their partnership and key elements of a retailer’s ecosystem.

If you don’t know who your customers are, it is hard to crack a relationship with them.

At a micro-level, a marketer struggles to reveal the identity of anonymous consumers, find opportunities to personalize campaigns, add relevant and real-time information for better engagement, and most of all, enhance the existing degree of customer experience. These challenges together handicap the brand’s full potential to enhance customer engagement, retention, and acquisition. FirstHive as a Customer Data Platform is equipped to solve the generic customer data problems for retailers and customize each of its modules to address exclusively the diverse customer segments in Retail such as beauty care, real estate, baby care, FMCG, and so on.

Customer Insights

Touching your customer at the point-of-sale

We made it easy for retail brands to interact with the customer at the point-of-sale and deliver personalized customer engagement by:

Optimizing channel-driven sales

Influencer Engagement

Sales funnel and revenue data visibility

Brand differentiation among distribution networks

Micro-targeted Personalization and Localization Campaigns

Improve Product on-boarding experience

Know your customer's emotion at the shelf. Did the cart go through checkout?

Using a highly customized approach, we created a progressive impact on our retail customers. FirstHive achieved a consolidated view of tertiary data while ingesting transaction data, scattered across 39 distribution partners, for a leading global hair care brand.

For a leading professional nail care provider, FirstHive extracted Personal Identification Information (PII) of the end-consumers who used our client’s products across the world. Multi- channel integration supported extraction of real user data and implementation of personalized marketing campaigns.

Increased customer engagement by 23%, and acquisition by 8% led to increased customer loyalty. A leading retail real-estate player was able to cross-sell its spaces and services to its existing customers. A Single View of Customers opened up many opportunities with distribution partners such as restaurants and hotels.