Data and insights that get you closer to your customers has been our focus last month.

Attribution is a marketer’s best friend and, we added it for your ‘test and control’ function. Don’t miss the close deep dive of how you can make the most out of a Customer Data Platform being in the auto-ancillary sector.

We also bring you a success story of ‘how a leading global adhesives and construction chemicals company scaled it’s loyalty program at a fraction of a cost?’ Track this story to get closer to your customers using your influencer network and building a loyalty program.

In no time, we made the ‘Test and control’ feature even better. Look out for the attribution enhancement capability of this feature. Now, you know who is actually responding to your campaigns. The earlier version supported all basic analytics that showcased, ‘how many segments were in test and control groups?’ 

The enhanced feature can also provide attribution while in test.

Attribution Enhancement 

The ‘test and control’ feature allows for direct and indirect attribution. This can be set up by you as a D-I-Y FirstHive user. Here is how these two types of attribution work.

Direct attribution: If your customer or prospect ends up converting while in session then, it is defined as direct attribution. 

Indirect attribution: If your customer or prospect after a point in time who is not in session, responds to the last campaign, then it is defined as an indirect attribution. For eg: If someone  opened the first email, the last communication within the campaign will be the attribution. 

Using this enhanced attribution capability, you can be set up on all sessions of digital events and digital properties. You can configure conversion definitions and use the platform to show attributes. 

A leading global adhesives and construction chemicals company scaled it’s loyalty program at a fraction of a cost. This fast growing global company with multiple product lines implemented a scalable loyalty platform to host customized loyalty programs at a low cost. They were excited about the fact that FirstHive is highly adaptive as a platform, a feature-ready solution, and it also enables configuring customizable modules.

Matured marketers in the auto-ancillary industry are already equipped to gather primary data pertaining to the products shipped and the secondary of how many of them are sold to dealers and distributors. But, they still grapple to figure out the tertiary data which is to answer ‘who the final consumer is?’

Predictive analytics can provide a great boost in forecasting efficiency and performance. Customer Data Analytics combined with machine learning shows a promise to the automotive sector in providing strategic value to different customer segments. FirstHive is set to simplify the complex supply chain that helps in automating customer segmentation, retention, engagement, and acquisition.

Explore the exclusive focus on how to make the most of a CDP for the auto-ancillary sector.

Nehal Mehta, Head of Business Development – Financial Services Industry, AWS in conversation with Aditya Bhamidipaty, Founder and CEO, FirstHive, demystified on the challenges a Mutual Fund Marketer faces in keeping pace with ever-changing investor preferences and evolving customer expectations. Also, look out for the various solutions Mutual Fund Marketers can implement, whether in terms of tech-stack upgrades or tweaking marketing strategies, that will help them create ‘Human’ experiences across moments, channels and buying stages while keeping up with constant policing by compliance teams.

Session Highlights:

• Emerging trends in BFSI Consumer behavior
• How pandemic has accelerated some of these behavioral changes
• Consumers and businesses moving into a new era of Digitization.
• Challenges a BFSI Marketer faces while keeping pace with these changes
• Tech and strategies that they can adopt to stay ahead of the curve