We are very excited to announce that FirstHive has been named High Performer Summer 2022 in the CDP Software Category by G2!! We have achieved yet another milestone this year by winning this prestigious title.

G2 is a renowned platform where business software reviews are shared in real-time. They aim to make the technology buying process more transparent and seamless, helping decision-makers make their software choices based on peer wisdom.

What makes this award more exciting is the fact that these peer based reviews are extremely credible because of the extensive review system. It helps us understand what our customers feel about FirstHive as a CDP and how we were able to help them.

MAU Vegas is an ‘educational venue where influencers and mentors discuss top trends, working strategies, and success stories around mobile app monetization and growth.’ Marketers and app developers from across the globe attend this event for epic knowledge sharing, meetups and more!

This year, FirstHive took part in MAU Vegas 2022 held at MGM Grand Las Vegas. Our representatives had the opportunity to connect with influencers, mentors and network with industry peers. Many interesting conversations, relationship building and learning took place in these two days!!

Are you leaving the money on the table?

Across every vertical, the traditional and linear customer journeys are transforming into never ending decision loops challenging every marketer’s drawing board. McKinsey confirms that, ‘Nearly 70 percent of brand choices are made at this point—the beginning of the journey—just after the moment when a consumer is first triggered to shop.’ 

Are you there at the right time and the right place where your customers are?

What do trends indicate about ‘why you should add a CDP to your MarTech stack?’

While these are just a few ways to add value to customer data, in this whitepaper we would introduce a template to compute the value of customer data, and present scenarios where technology such as the Customer Data Platform brings the difference.

There is a lot of data out there, but companies’ ability to use that data to create great customer experiences is still often lacking. FirstHive has rolled out a machine-learning, Software as a Service platform that can intake from almost every customer interaction and transaction to form a customer identity that reveals the next best action.

Listen to Founder & CEO, Aditya Bhamidipaty on Oracle for StartUps