The Buzz- FirstHive Newsletter

June Edition

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Announcements

New Coverage: How Customer Data Platforms Are Supercharging Global Brands

In this coverage with TechBullion, read Aditya’s, founder and CEO of FirstHive, coverage on how has he revolutionized marketing with his innovative Customer Data Platform (CDP), which leverages advanced machine learning to unify fragmented customer data. Also this article covers how CDP provides marketers with a powerful tool to enhance their campaigns and maximize ROI.

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Upcoming Webinar

The Future of Commerce in the Era of AI: Beyond Customer 360 to Customer 4K

Join now and learn, Shawn Goodin, Global VP – Solutions and Partnerships, FirstHive discuss AI agents, real-time content generation, and hyper-personalized marketing assets are reshaping the retail landscape. Also we will cover Customer 360 to FirstHive’s Customer 4K is essential for achieving true 1-to-1 personalization.

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Knowledge Base

First Party Data Activation Workbook for Marketers and Data teams

This workbook is designed to help you create and refine your first-party data strategy.

This workbook will help you:

  • Protect the future of advertising.
  • Build direct relationships with your customers.
  • Convince Customers to Share Data.
  • Choose technology that will help you implement it.
  • Activate first-party data once you create a repository.
Access the Guide

Editorial Pick of the Month

Martech: How CPGs can realize the value of first-party data with a CDP

In the evolving data and marketing landscape, consumer packaged goods (CPGs) can drive ongoing marketing ROI by leveraging first-party data through a customer data platform (CDP). Historically reliant on third-party data, CPGs now face the challenge of fragmented data structures and the deprecation of third-party cookies. A CDP helps CPGs harness first-party data to enhance consumer relationships, streamline audience management, and drive direct-to-consumer efforts. Overcoming operational, data, and technology fragmentation is crucial, as is ensuring adoption and measurement to realize the full value of a CDP.

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In Spotlight

Communication Threshold

What is FirstHive Advanced Email Template Builder?

FirstHive’s Advanced Email Template Builder empowers marketers to create visually appealing and highly personalized email campaigns with ease. This feature offers a drag-and-drop interface, enabling users to design custom templates without any coding knowledge. Marketers can leverage dynamic content blocks, integrate real-time data, and utilize advanced segmentation to ensure that each email resonates with its target audience. By streamlining the design process and enhancing personalization capabilities, the Advanced Email Template Builder helps drive higher engagement rates and maximize the impact of email marketing efforts.

To learn more write to us at [email protected].

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