Wednesday, June 26, 2024

This Webinar was Concluded on June 26, 2024

The Future of Commerce in the Era of AI: Beyond Customer 360 to Customer 4K 

1 PM ET / 10 AM PT

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    The adoption of AI in the retail and CPG industries is projected to increase from 40% to over 80% by 2025. Investments in AI-driven predictive and prescriptive analytics are expected to more than double between 2020 and 2025. Companies investing in AI report benefits in five key areas: enhanced consumer experiences, revenue growth, employee upskilling, better decision-making, and risk reduction. – Global AI Adoption report -22

    This event was concluded on June 26, 2024. During this event, Shawn Goodin, FirstHive discussed AI agents, real-time content generation, and hyper-personalized marketing assets are reshaping the retail landscape. Also we covered Customer 360 to FirstHive’s Customer 4K is essential for achieving true 1-to-1 personalization. Our advanced AI identity resolution and Customer Context Graph can unlock a higher customer resolution, enabling autonomous personalization at scale. Elevate your retail strategies and stay ahead in the competitive market with cutting-edge AI technologies.

    1. AI-Driven Transformation in Commerce: Understand how AI will transform the commerce landscape through AI Agents, generation of real-time content, and hyper-personalized ads and product images, revolutionizing customer engagement.
    2. From Customer 360 to Customer 4K: Learn about the evolution from Customer 360 to Customer HD and Customer 4K, achieving unparalleled personalization and deeper customer insights.
    3. Leveraging Customer Context Graph: Discover how FirstHive’s unique Customer Context Graph enhances AI identity resolution, offering a trustworthy and high-resolution view of customers for better personalization.
    4. Autonomous Personalization at Scale: Explore strategies to implement autonomous AI-driven personalization, ensuring each customer interaction is tailored and impactful.
    5. Staying Competitive in the AI Era: Gain insights into leveraging advanced AI technologies to stay ahead of competitors, driving growth and innovation in the retail sector.

    Don’t miss this opportunity to stay at the forefront of retail marketing and growth strategies.

    WEBINAR SPEAKER

    Shawn Goodin

    Shawn, Global VP Solutions and Partnerships at FirstHive | Customer Data Platform, brings nearly two decades of experience in marketing transformation. Previously at Capgemini, he served as Principal Marketing Technology Strategist, leading Generative AI for Customer Experience. His leadership journey includes influential roles at Silicon Valley Bank, JPMorgan Chase, Clorox, Northwestern Mutual, and SC Johnson, progressively illuminating his Marketing leadership.

    Recognized as a respected Marketing Executive, Shawn’s ground-breaking work earned him recognition as one of the “Top 50 MarTech Leaders Setting Innovation Ablaze” by MarTech Cube in 2022. His innovative methodologies underscore his commitment to Marketing Technology, evident in his extensive speaking engagements worldwide, spanning over a decade. Furthermore, Shawn’s contributions extend beyond company roles, shaping the marketing industry as a foundational advisory board member for both the MarTech Conference and the Customer Data Platform (CDP) Institute. Through his foresight and guidance, Shawn not only excels within his spheres but also influences the trajectory of the entire Marketing Technology industry.

    6 REASONS WHY SHOULD YOU ATTEND THIS WEBINAR

    Comprehensive Coverage of Technologies
    Gain insights into a wide range of technologies to evaluate for implementing AI-driven personalization in your retail strategies.
    Simple and Easy-to-Implement AI Strategies
    Learn practical and straightforward AI strategies to kickstart your journey towards personalized retail experiences.
    Success Stories and Case Studies
    Explore real-world success stories and case studies from industry leaders who have effectively leveraged AI and data to drive business growth.
    One-on-One Access to Shawn Goodin
    Get exclusive access to Shawn Goodin, whose two decades of experience in marketing transformation. Ask relevant questions and gain personalized insights.
    Direct Access to On-Demand Webinar
    Enjoy the convenience of accessing the webinar on-demand, allowing you to watch at your own pace and revisit key insights whenever you need them.
    Free CDP Scoping and Consultation Call
    Opt for a free Customer Data Platform (CDP) scoping and consultation call to explore how CDP technology can support your personalization initiatives.

    Don’t miss this opportunity to gain valuable insights, practical strategies, and exclusive access to industry experts. Register now to revolutionize your retail strategies and drive business growth in the age of AI and data.

    WHO SHOULD ATTEND THIS WEBINAR

    Marketing

      • Chief Marketing Officers
      • Heads of Marketing
      • Digital/SEO/Social Marketing / Lead Generation Specialists
      • Customer Experience/Service  Leads
      • Product / Brand Marketers / Influencer Marketing Executives
      • Any other Marketing specialists in the Retail sector

    IT / Digital

    • Chief Information/Technology/Digital/Data Officers
    • Heads of IT/Digital/Data/Analytics/CRM
    • Customer Data & Analytics Specialists
    • Customer Experience / CRM Practitioners
    • Data / Analytics Architects
    • Any other Digital / Analytics specialists in Retail sector
    Book Your Spot