FirstHive for Insurance
Cut across scattered data. Create a complete financial journey across touch points to maximize revenue. Deliver a unified customer experience with Single Customer View.
Insurance marketers today require more than just persuading new customers to choose your company for their life, health, auto or home insurance policies. You can no longer sell a policy to a customer and then move on without further thought. Instead, the challenge lies in improving the customer’s experience, starting with the first time they begin pricing policies at your agency and continuing each time you send a statement.
FirstHive’s full-stack Customer Data Platform (CDP) for Insurance can help dramatically improve your Customer Lifetime Value (CLV). We offer a regulatory compliant platform for harnessing the power of unified consent backed first-party data across digital and analog channels.
How to improve your insurance business with a CDP?
Capability: Real Time Tracking & Multi Channel User Journey Orchestration & Attribution
Customer journey orchestration for lead qualification
Over 40% of your marketing lead spend is going waste as your call centers are either unable to reach these leads on phone or are unable to carry out relevant communication with the right offerings.
FirstHive’s CDP solution for Insurance help the call center personnels identify the journey and attribute the right qualification. Further, FirstHive CDP helps in engaging non-contactable leads across channels by identifying user intent and targeting them with hyper-personalized messages.
Capability: Unified View of Customers
Integrated channels for unified customer journeys
The FirstHive CDP deployment enables synchrony among multiple communication channels. Insurance marketers can drive greater conversion rates with consistent marketing messages across devices (mobile, desktop, voice), and thus create a single cross-channel multi-platform customer journey for policy renewals.
Capability: Hypersonalization for Upsell
Reduced overload of communications to customers
FirstHive with its Hyper-Personalization capability can enable insurance marketers to plug in upsell of a relevant product in the renewal campaign. This ensures that within one campaign, the marketer is able to upsell different products to different customers basis the logic set in Hyper-personalization.
Further, with FirstHive CDP, insurance marketers can capture the anonymous user data and use it to send personalized messages with add retargeting feature even, if the website visitor left the website without any form submission.
Insure your marketing plan
A comprehensive list of the most popular CDP Use cases for insurance marketing
Capability: Maker-checker
Campaign correction and create sharper and complex segments
We understand an insurance marketer’s campaign execution demand for a good quality control. Thus, we have designed a Maker-Checker feature, wherein campaigns set by not only your internal teams but also agencies can be validated by the respective owner. This ensures timely corrections in campaigns.
Capability: Short URLs
Multi-Product Renewal tracking
FirstHive CDP enables insurance marketers to automate the renewal campaigns for different products basis configuration of independent logic set for each product. This ensures absence of manual effort in designing separate campaigns for each product.
Additionally, insurance marketers gain a more accurate and real-time attribution data on the performance of channel and product offerings.
CDP solution for Insurance Distribution Network
FirstHive Ready-to-use solution connectors designed for leveraging Intermediary ecosystem of insurance agents and insurance brokers
Connector
Module
FirstHive Connector Module is designed to provide end-to-end visibility and establish a direct relationship with your customers, who are part of your carriers and intermediaries’ data ecosystem. It supports your direct retail sales channel through individual intermediaries
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B2B2C Campaign Manager
FirstHive’s B2B2C Campaign Manager is designed to provide end-to-end visibility and control of your brand perception and communication to your carriers and intermediaries’ data ecosystem. It supports your agents with pre-designed end-to-end multi-channel campaigns, that they may not be equipped to run on their own.
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“FirstHive CDP for Insurance solution helped reduce lead generation costs by eliminating 70% of invalid leads from the call center.”
FirstHive’s data ingestion capabilities can plug into all kinds of data streams within the insurance industry ecosystem. An insurance marketer can gain a unified view of their consumer behavior across:
- Insurance Claim Data
- Actuarial Data
- Financial Data
- CRM Steams from customer service & Call Center Leads
- Many other additional data sources with our 100+ ready to use connectors
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6 strategies to gain policy renewals and policyholders while addressing the challenges that may come your way.
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A CDP’s role as the central brain of marketing is re-shaping every marketer’s technology stack.
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Certifications & Compliance
