Better Educated Customers Happier extended teams

     

    Business Impact

    1X- 3X Quality control of campaigns, increased
    awareness among your target
    customers.

    What is FirstHive’s B2B2C Campaign Manager?

    It is designed to provide end-to-end visibility and control on your brand perception and communication across all channels, including your 3rd party distribution network. It supports your intermediaries with pre-designed end-to-end multi-channel campaigns, that they may not be equipped to run on their own.

    Tell me more about the ‘B2B2C Campaign Manager’

    FirstHive’s B2B2C Campaign Manger helps control your brand perception among your target audience, while enabling your intermediaries with fully designed campaigns

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    Purpose-built for your teams

    Extensively used by outsourced teams and individual intermediaries such as agents, and other internal business and sales teams.

    Mortgage and Lending Houses

    Insurance

    Real Estate

    Pharmaceutical

    Why B2B2C Campaign Manager?

    Control the quality and the accuracy of your offerings, in the campaigns run by your intermediaries. Gain end to-end marketing visibility!

    Own your brand offerings

    Don’t let the intermediaries take away the value of your brand offerings with wrong messaging.

    Gain last-mile visibility

    Gain direct access to all the leads that have been converted via a campaign run by your intermediaries.

    Evaluate Performance

    Gain visibility and insights on the performance of the campaigns being run by 3rdparty distribution networks.

    Loyalty extension

    Manage marketing repository and campaigns. Increase customer awareness & brand loyalty.

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    Frequently Asked Questions (FAQs)

    My marketing team sends regular offering updates and HTML files of designed campaigns to our intermediary agent network. Why do I need to invest in a platform solution for this?

    The purpose of the ‘B2B2C Campaign Manager’ is to automate the outreach such that all your current offerings are being shared with your intermediary partner network in real-time. Also, you enable their outreach with not just an HTML file or a PDF attachment, but a platform via which they can run their marketing outreach operations with just a click of the button.

    With this platform will I get access to my agent’s database?

    We understand that maintaining strong relationship with your agent network is critical, especially for business verticals like mortgage and credit lending, mutual funds, pharmaceuticals. Thus, the B2B2C Campaign manager solution has been designed such that your agents can run the marketing campaigns designed by you from this platform, without having to fear, who all are able to access their database. It is a completely secure platform. As a brand, what you will gain immediate real-time access to is – the lead conversions on each campaign.

    Can B2B2C Campaign manager be used for lead management as well?

    While, this platform gives you real-time direct access to the conversions achieved on the campaigns that are run by your partner network, however for the Lead management learn about our “Connector Module Solution”.