Customer Data Platform for Manufacturing and Distribution
In challenging times, customer data is your strongest asset. Whether production halts, retailers lose confidence in your supply chain, or digital sales channels become necessary, leveraging customer data provides a competitive edge.
A Customer Data Platform (CDP) seamlessly integrates with manufacturing data platforms and processing systems, enabling businesses to enhance intelligence across all layers of the distribution value chain—not just at the customer level.
Unlock Actionable Customer Insights
Digitizing the unorganized and delivering intelligence to channel and sales partners
In manufacturing, "customer" extends beyond the end-user to include distributors, wholesalers, and retailers—each contributing differently to your revenue. This complexity demands intelligent data-driven marketing and progressive automation.
With AI and machine learning, FirstHive empowers manufacturers to automatically enrich customer data and streamline operations across their distribution network.
How FirstHive’s CDP Adds Value Across the Distribution Chain:
- Optimizing channel-driven sales
- Gaining real-time visibility into sales funnel and revenue data
- Enabling micro-targeted personalization and localized campaigns
- Enhancing influencer engagement
- Differentiating brand positioning within distribution networks
- Improving product onboarding experiences
Beyond the Factory Floor: Driving Post-Sale Success
In today’s digital landscape, manufacturers must extend their focus beyond production and sales. Post-sale engagement plays a crucial role in financial performance, influencing both revenue and customer loyalty.
Key Industry Insights:
- A Service Council study found that 27% of a manufacturing company’s total revenue comes from after-sales services.
- Another report revealed that after-sales services contribute an average gross margin of 39%.
With a Customer Data Platform, manufacturers can build stronger, data-driven relationships with distributors, retailers, and end customers, ensuring long-term loyalty and business growth.
Growth in Return
on Investment
43%
Increased avg revenue
per influencer
35%
The Difference
Meeting the unique expectations of different personas
across the value chain.
Build loyal relationships with your distributors, retailers, and customers, with a CDP. Find out more.
These manufacturing and distribution companies grew exponentially with a CDP
See in LIVE how to use FirstHive for insurance marketing? Schedule a 1:1 session.