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Creating Customer Identities.
Driving Marketing ROI.

How it works?

Pull in data from across touchpoints

Pull in real-time streaming data from all your customer interaction touch points across digital and even offline channels

Creates unique customer identities

Get a 360 degree view of all customer interactions & transactions by creation of unique customer identities through our patent pending algorithms

Run true ‘Cross Channel’ Journey Orchestrations

Forget multi channel automation. Think true cross channel. Use events in particular channel as trigger & initiate action in another relevant channel

Advanced predictions and recommendation engine

Advanced Machine learning based predictive algorithms enable you to optimize your marketing and achieve greater ROI

About FirstHive

FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be grouped into relevant, intelligent cohorts. FirstHive also supports creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram. Its advanced customer journey orchestration capabilities enable a marketer to use behavioural triggers from a particular channel to initiate an action in another channel. All this while providing complete visibility through comprehensive dashboards and analytics, and ability to steer the campaigns, in real-time. It thus acts as a ‘System of Intelligence’ that acts as a conduit between the brands’ ‘Systems of Record’ and ‘Systems of Engagement’.

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Why FirstHive

Omnichannel capability

Pull in data from any channel and run powerful cross channel campaigns to engage your customers

Customer Identification

Our algorithms collate the breadcrumbs of data across the brands’ touchpoints to identify unique personas and create customer identities

Drive Marketing ROI

Our predictive engine provides the impetus needed for a brand to achieve superior marketing ROI

Trusted Globally

Used by marketers across 64 countries, and counting

Trusted by some of the largest global brands

Powering marketing for thousands of global brands.
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