Tracking the customer’s digital footprint in a Cookie less World
There is so much talk about the death of third party cookies, but there is very little direction on what happens next.
We know it is the adoption of first party data strategy. But, what exactly does that mean in reality, in your day to day practice as a marketer or a data officer. Watch the Video as we outline step-by-step all the considerations to be taken when outlining your First Party Data Strategy.