Generalizing your communication can frustrate your customers and hurt their experience. November has been all about personalizing for leads, customers, influencers, partners, and data models. Check out the latest deployment of Snowflake which enables you to create your own analytical models using first-party data.
Learn more about how insurance companies, manufacturers, distribution networks have used data personalization and insights to earn more.
A lot of users who are using the platform explore analytics. With FirstHive, you can build your own analytical models with better access and management of the first-party data. How did we make this happen?
We have enabled access on Snowflake cloud data instances. All this in just under a minute! The turnaround of those instances is very fast and easy-to-use for your business analytics and BI teams. Talk to your account manager to add this to your license.
Policy renewals are all about time. These time-bound and frequency-driven transactions require highly focused and close knitted customer journeys. FirstHive’s CDP is designed to eliminate channel communications that are redundant and non-converting and deduce them to most relevant customer journey paths. Read full story to learn more about:
In the manufacturing context, the definition of customer is meant for each layer in the supply chain. Manufacturers receive a different percentage of revenue from each layer. This means that marketers of this sector need to gain intelligence and implement progressive automation over time. We are preparing to handle the manufacturer’s complexity with artificial intelligence and machine learning that upgrade the customer data systems automatically.
Preparing for tough times begins with relying on customers and their data. When production comes to a standstill, or when retailers lose faith in your supply chain, or if you are forced to explore digital channels for sales, playing with customer data gives you a competitive edge. A Customer Data Platform integrates with all manufacturing data platforms and data processing systems. This promotes slicing the profile and adding intelligence while selling to different layers of the distribution value chain, and not just the customer.
In the category of ‘Best use of App for Marketing’, FirstHive has been recognized and awarded by the Maddies Award. Gulf Oil India deployed FirstHive to create a differentiated experience and motivate them to drive more conversions at the point-of-sale. FirstHive’s Loyalty module was deployed for Gulf Oil and the platform was named as Gulf Master Scan. All input source channels were connected to FirstHive like Website, Mobile App, CRM, Customer Care, SMS &; Whatsapp and with these FirstHive started creating identities at interaction level, channel level and at an enterprise level. Various stages like Acquisition, Engagement, Gratification and Redemption were automated and weaved in seamless manner.
Gulf Master Mechanic Loyalty Program, the flagship program of Gulf Oil India was launched in 2018. Within a span of 30 months, Gulf Oil acquired a user base of 1.4 lac mechanics, of which 50,000 are active on a monthly basis.
