February 2022 highlights

Make the most out of what you have.

What we have is not just enough…We have introduced a seamless WhatsApp integration within the FirstHive platform which will help you tap into mobile as a communication channel. FirstHive not only supports SMS as a channel, but also WhatsApp. We also have an inspiring story from a manufacturing brand that achieved 35% more revenue per influencer, using FirstHive.

Last but not the least, like always, we need your help. We need your kind gesture of sharing your review and appreciative words. Because we are on a journey to constantly make the platform better for you.

Feature Update: Whatsapp for your Business

Integrating Whatsapp as another marketing channel of communication

FirstHive empowers businesses with the capability to use WhatsApp as a channel to communicate with their customers in a highly secure environment. Whatsapp uses E2E Encryption, that is END 2 END ENCRYPTION. In simple words, no one can view or sniff your WhatsApp messages except you as
a sender and receiver.

‘WhatsApp’ – the social app needs no introduction. Arguably the most popular channel that enables secure communications. In addition to its growing popularity, the value it brings on board is far more superior compared to other channels. And, the reason is – its low-cost advertising facilities and spam
free feature.

WhatsApp now empowers businesses from all walks of life to communicate with their customers like the way they interact with their friends and family. Your business designation within the WhatsApp ecosystem determines how your business appears to end users.

Talk to your account manager to add this to your license.

Success Story

A ‘customer – partner’ led expansion for a leading electric manufacturing brand

A global specialist in manufacturing electrical and digital building infrastructure whose services include the provision of control and command of electric power, cable management, power distribution, and voice-data-image distribution. They wanted to engage with their primary users and build lasting relationships through digitization.

How did this global electrical wiring manufacturing brand gain 30% more active electricians and partners?

Read the full story
Sector Spotlight

Customer Data Platform for Mutual Funds

Investors’ ability to diversify investments and allocate investments to equity has increased. But, as marketers, are you able to capitalize?

With a CDP, you can identify opportunities through existing data insights; and create value for clients through data that spans the trading workflow. Implementing a CDP also enables investment professionals to see, analyze and act on opportunities spotted via analytics and the insights engine. AMC marketers have been able to  stream fragmented information across disparate systems, such as separate portfolio management systems (PMS), order management systems (OMS), execution management systems (EMS), and risk management systems into a single platform.

At a micro-level, a marketer struggles to reveal the identity of anonymous consumers, find opportunities to personalize campaigns, add relevant and real-time information for better engagement, and most of all, enhance the existing degree of customer experience. These challenges together handicap the brand’s full potential to enhance customer engagement, retention, and acquisition. FirstHive as a Customer Data Platform is equipped to solve the generic customer data problems.

Read full report
CDP for mutual funds
We are loved

FirstHive is rated above average for Ease of Use

FirstHive is rated above the industry average of 8.6/10 and scores a 9.2/10. We thank you for your encouragement. You can also add more reviews to our new presence of G2. We would love to hear your reviews and encouraging words on this platform. Add your reviews here.

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