Empowering a Leading Wiring Devices Brand with Influencer Loyalty through FirstHive
The Challenge: Missing Customer Insights Due to Lack of Digitization
Despite being a market leader, the brand struggled with visibility into its end customers. Since product installation was carried out by electricians, critical consumer data remained offline and siloed with implementation partners. This lack of oversight resulted in:
- Limited insights into customer behaviors and preferences
- A disconnect between the brand, its final consumers, and electricians
- Difficulty in fostering loyalty among electricians, who had multiple brand choices
- High costs associated with retaining electrician loyalty without measurable impact
Recognizing that deeper engagement with electricians would ultimately strengthen relationships with end customers, the brand sought a digital transformation. They needed a structured customer database, a streamlined engagement approach, and an incentive-driven retention program to drive brand loyalty and sales growth.
The FirstHive Solution: A Data-Driven Loyalty Program
To address these challenges, the brand partnered with FirstHive to deploy a scalable and AI-powered Influencer Loyalty Program. The solution included:
- Unifying Customer Data: FirstHive integrated various input channels—including the website, mobile app, CRM, and customer care—to create a centralized and structured customer identity repository.
- Automating Engagement Journeys: The Loyalty Module was deployed to streamline electrician interactions across the customer lifecycle—Acquisition, Engagement, Gratification, and Redemption—ensuring seamless communication and incentives.
- Instant Rewards & Benefits: The program enabled real-time identification and gratification of premium electricians with incremental rewards, boosting their motivation and engagement.
- Localized and Personalized Outreach: Micro-targeted campaigns in multiple languages were executed, strengthening brand influence and participation.
The Impact: Transforming Engagement into Business Growth
The results of this structured approach were substantial:
Key Industry Insights:
- 4X Increase in electricians registrations
- 30% active engagement, with electricians regularly recording purchases
- Revenue per electrician increased by 35%
- 10% of total registrations driven by member referrals
Beyond financial gains, the program strengthened the brand’s relationship with electricians by offering exclusive benefits like insurance coverage and personalized engagement. Additionally, FirstHive’s agile platform enabled the brand to rapidly launch and communicate bonus schemes, fostering continued participation.
Conclusion: A Future-Ready Approach to Loyalty
By leveraging FirstHive’s AI-powered decision intelligence, the brand transformed its loyalty strategy into a data-driven competitive advantage. With deep customer insights, automated engagement, and real-time rewards, they established a sustainable, scalable, and highly effective influencer loyalty program—setting a new industry benchmark.
Increase in
Member Acquisition
200%
More Active
Electricians
30%
Increased Revenue
Per Electrician
35%
Find out how you can use FirstHive to leverage your partner and influencer network for customer conversations? Find out more.