Thursday, July 28, 2022

Guided Growth Webinar Series

Why CDPs are Preferred to Deliver best in Class Customer Experience

12:00 PM ET / 9:00 AM PT

Register here for the Webinar


    “All customer experiences are brand experiences”

    The delivery of the Customer Experience has become a new marketing battlefront, as over the past few years, progressively, the role of cross-channel customer experience delivery has seen a shift from IT, customer service or operation teams to marketing teams. The Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 saw a 16-point year-over-year increase in large enterprises, of global marketing decision makers having primary responsibility for CX.

    Join Joe Stanhope, Vice President and Principal Analyst at Forrester and the featured speaker for this webinar, as he shares why should you be evaluating a CDP to deliver best in class customer experience.

    During this webinar Joe, along with Aditya, CEO, FirstHive will explore:

    1. Why should CDPs be evaluated to achieve the delivery of unified customer experiences
    2. Market trends & critical features B2C Marketers to be aware of when evaluating a CDP
    3. Scope of opportunities that a CDP presents in delivery of CX and growth
    4. The amalgamation of CDP, Martech and CX

    Session Speakers

    Joe Stanhope

    VP, Principal Analyst, Forrester

    Aditya Bhamidipaty

    Founder & CEO, FirstHive

    Key takeaways

    • Access to the guide on, “The Business case behind a Customer Data Platform (CDP)”
    • One-on-one consultation with our in-house CDP expert
    • Access to FirstHive knowledge hub wherein we share focused insights and updates on all things about Martech and CDP, relevant to your industry vertical
    • Direct access to on-demand webinar recording
    Book Your Spot