Guided Growth Series

The importance of Customer Identity in shifting digital landscape

Learn why and how a CDP can help achieve a unified omni-channel marketing strategy.

Date: Wednesday, Aug 24th

Time: 11:00 AM ET / 8:00 AM PT

     

    “In a world where products and services are becoming more and more commoditized, customer experience is the only true differentiator.” – Annette Franz

    Today, most brands are struggling to track their customer’s dynamic behavior patterns and interaction history across channels. Any, B2C Marketers ultimate goal is to deliver a brand-wide customer experience wherein every interaction is personalized. Ultimately, the ability to achieve this goal comes down to a marketers ability to track the customer interactions both online and offline, known and unknown and structured and unstructured.

    During this webinar, foremost CDP Expert David Raab will share his expertise on why does a B2C marketer need to take a look at a CDP solution, how can a CDP help deliver “Single Customer View”, and what business impact can a brand expect to achieve from this.

    Save Your Spot

    Session Speakers

    David M. Raab

    Founder and CEO, Customer Data Platform Institute

    Aditya Bhamidipaty

    Founder & CEO, FirstHive

    Key Takeaways

    • Access to the guide on, “The Business case behind a Customer Data Platform (CDP)”
    • One-on-one consultation with our in-house CDP expert
    • Access to FirstHive knowledge hub wherein we share focused insights and updates on all things about Martech and CDP, relevant to your industry vertical
    • Direct access to on-demand webinar recording

    Single Customer View

    Create a unique and personalized customer experience, every single time. Organizationally a Single Customer View (SCV) will also lead to better communication between traditionally separate teams and a more cooperative approach to customer service.