Strategic Partnership with AWS

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as  ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. We are one of the most comprehensive CDPs to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver a disproportionate jump in Marketing ROI.

FirstHive has leveraged various applications and services of Amazon Web Services (AWS)* to strengthen its architecture. AWS has also enabled FirstHive with scalable, and customized smart solutions based on AWS cloud. With plug-and-play integration and quick deployment of cloud-based solutions, AWS enabled streamlined customer experiences across industry verticals such as Financial Services, Retail, CPG, Manufacturing & Digital E-Commerce.

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How We Work Together

Amazon S3

Amazon Simple Storage Service (Amazon S3) is storage for the Internet. It is designed to make web-scale computing easier. Amazon S3 has a simple web services interface that one can use to store and retrieve any amount of data, at any time, from anywhere on the web.

FirstHive uses Amazon S3 services to receive data from customers across all their channels via which FirstHive helps their customers get a 360 degree view of a user. 

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Amazon RDS

Amazon Relational Database Service (Amazon RDS) is a web service that makes it easier to set up, operate, and scale a relational database in the cloud. It provides cost-efficient, resizable capacity for an industry-standard relational database and manages common database administration tasks.

All the operations at FirstHive like Segmentation, Unification, and most of our orchestrations on the applications are happening on MySQL which is running in Amazon RDS Services.

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AWS Lambda Functions

AWS Lambda is a serverless compute service that runs a code in response to events and automatically manages the underlying compute resources. AWS Lambda runs a function only when needed and scales automatically, from a few requests per day to thousands per second.

FirstHive Leverages AWS Lambda functions to run large campaigns on emails or SMS at scheduled timings. FirstHive’s campaigns are more time-efficient now.

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Amazon EMR

Amazon EMR makes it easy to set up, operate, and scale your big data environments by automating time-consuming tasks like provisioning capacity and tuning clusters. Amazon EMR can be used to quickly and cost-effectively perform data transformation workloads (ETL) such as sort, aggregate, and join on large datasets.

FirstHive uses it for data processing.

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Amazon Lightsail

Amazon Lightsail is an easy-to-use virtual private server (VPS) that offers everything needed to build an application or website which is also cost-effective. 

Amazon Lightsail is used for Adhoc Services in FirstHive’s Environment.  

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Customer Stories

Royal Sundaram, a leading General Insurance Company in India leverages FirstHive for automating policy renewal journeys.

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TVS Credit, A leading Credit Company leverages FirstHive to resolve channel integration & reduce Cost per Lead (CPL) with a  Unified Customer View.

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