Leveraging real-time data with AI to deliver Moment-based Marketing

A Retail Marketing Micro-Masterclass
Thursday, 20th January 2022 (Concluded)

We recently concluded the Micro-Masterclass for Retail Marketers. The LIVE masterclass was very well received from by all the audience. The 50-minutes session saw a lively discussion take place between Naveen Asrani, Head – Startup Growth Initiatives, Asia-Pacific & Japan, AWS and Vishnu Bhavaraju, Chief Growth Officer, FirstHive and this conversation was moderated by Sujit Sanyal, Director – Sales, FirstHive.

Are you still struggling with online-offline alignment?

The orthodoxies of the Retail Sector are changing. As per studies done by a leading global consulting firm, over 40% of consumers changed their preferences & moved between brands, based on the brand’s ability to move their focus to online sales, while continuing to provide a full-suite customer experience. By some estimates, we have vaulted ahead ten years in consumer and business digital penetration in the past year.

What we covered during the MasterClass

Meet your marketing goals with FirstHive MasterClass

Increase conversion rates
Reduce cart abandonment
Increase member acquisition
Trigger repeat purchases
Sell new products
Retargeting anonymous prospects
Access to FirstHive CDP resources

MasterClass Instructors

Naveen Asrani, Head – Startup Growth Initiatives, Asia-Pacific & Japan, AWS
Naveen is a seasoned executive with over two decades of experience in building eco-systems, categories and products. Starting his career in Apparel Retail, and his focus of launching global retail brands in India across Lighting(GE Lighting) , Apparel (Levis’) Mobile(BPL Mobile), Laptops(ThinkPad), Naveen works closely with customers and innovations in the Retail. In his current role in the AWS Startup Business Development, Asia Pacific & Japan organization, he works closely with Startups and Customers in Retail as their Growth Partner in the Asia Pacific & Japan region and across the world. Naveen is passionate about ideas, products and businesses. Enriching experiences at Microsoft, Oracle and Sun Microsystems and being a partner to Startups, and digital transformation for customers is what defines him.
Vishnu Bhavaraju, Chief Growth Officer, FirstHive
At FirstHive, Vishnu is the Chief Growth Officer and is responsible for driving revenue growth and company success via customer acquisition & activation, sales optimization, customer retention and referral in the funnel. Vishnu Bhavaraju brings with him an experience of 21+ years across various consulting and sales leadership roles. Prior to joining FirstHive, Vishnu served as ‘Director-Industry Solutions’ at Microsoft India Private Limited. During the course of his career Vishnu worked with MNCs such as Oracle, EMC and TCS. Vishnu holds Masters in Computer Applications from Andhra University and an Executive MBA from IIM Bangalore.
Sujit Sanyal, Director – Sales, FirstHive
A marketing and communications professional with nearly 3 decades of varied experience, across leading Advertising Agencies, Corporates as well as Technology-led companies, Sujit is currently handling Sales for FirstHive, a leading Customer Data Platform company. His past stints have included Agencies such as Wunderman Thompson (formerly JWT), Lowe Lintas and Ogilvy and Corporates such as Wipro and Tata Teleservices.  Sujit has also worked across a wide range of categories, including Telecom (Idea, Vodafone & Tata Indicom), FMCG (Godrej Consumer Products, J&J, Himalaya, Marico, Heinz, Zydus Cadilla – Sugarfree & Wipro consumer), Petroleum Products (HPCL, Reliance Petroleum), Finance (DSP Merrill Lynch) and Real Estate (Shapoorji Pallonji).

Takeaways

What did this Masterclass include?

  • An E-book that guides retail marketers about Retail Marketers Growth Guide: Delivering a New-era of Customer Experience
  • A 45-minute live session on applying CDP in retail marketing
  • Access to FirstHive CDP resources to explore it for your retail brand.
  • Free access to ongoing resources on retail marketing.
  • 1:1 talk-to-expert sessions with our marketing specialists

Agenda

Here’s what was covered during the MasterClass

  • Delivering Moment based marketing
  • How can you align your online and offline marketing strategy
  • Using data to design campaigns for improved ROI & Reduce Cart abandonment
  • Tips and Tricks for conquering omnichannel marketing
  • Leveraging offline behavior to target online
  • Driving Loyalty Program for Member Acquisition

Who Joined Us:

Marketing

  • Chief Marketing Officers
  • Heads of Marketing
  • Digital/SEO/Social Marketing / Lead Generation Specialists
  • Customer Experience/Service  Leads
  • Product / Brand Marketers / Influencer Marketing Executives
  • Any other Marketing specialists in the Retail sector

IT / Digital

  • Chief Information/Technology/Digital/Data Officers
  • Heads of IT/Digital/Data/Analytics/CRM
  • Customer Data & Analytics Specialists
  • Customer Experience / CRM Practitioners
  • Data / Analytics Architects
  • Any other Digital / Analytics specialists in Retail sector

 Find out who has already explored this.

Sign-up for the On-demand webinar