The customer of today is a 24×7 customer. They have short attention spans, are constantly bombarded with marketing messages, and utilize multiple gadgets as they get through their day. They are tuned in all the time and every brand is competing for a slice of their attention. In other words, they are ‘Moment to Moment Customers’.

To keep up with these customers and deliver an outstanding customer experience, marketers like you need to be there with them every step of the way and adopt technologies that deliver personalized value in real-time.

Start engaging with your customer in Moments with our recently released Events based automation. Orchestrate user journeys that run realtime basis customer interaction.

We are happy to announce that FirstHive has now been listed as Wipro Limited‘s Open Innovation Partner. With this partnership, we aim to create differentiated and compelling propositions for our customers and partners.

Open Innovation at Wipro refers to their collaboration within an innovation ecosystem that includes Startups, Accelerators, Venture Capitalists (VCs), Academia, Expert Networks, Incubators, and Technology Consortia, enabling the creation of differentiated and compelling propositions for their customers and partners.

With FirstHive, the leading insurance company experienced a huge dip in the lead acquisition and call center costs with reduced irrelevance. The team from the call centre was not only able to identify the qualified leads for faster conversions but was also able to assist the prospect in completing the purchase. The call center costs were reduced as an effect of eliminating invalid and junk leads by 70%. They were able to surpass the average cost per lead as per industry norms.

The stakes for data wars have rapidly escalated as Cloud Behemoths battle for supremacy across international turf. In response, Governments have their hackles raised to combat what they perceive to be a grave threat to their sovereignty.

Consider the case of the PDP (Personal Data Protection) Bill in India. It is an attempt by a non-partisan Joint Parliamentary Commission to ensure that the Personal data of Indians adhere to the strictest norms of privacy protection.  An ask of this nature has no precedent in the pre-SMAC era. However, Governmental action to this end is an imperative that can no longer be shelved. In this light, it is only fair to ask- Whose Data is it Anyway?