Hyper-Personalization is an advanced technology that enables Marketers to personalize campaigns beyond the general ‘Name’ personalization and can also factor in aspects like preferred content (Not just text but also images…Yes, images, you heard it right), preferred time, and preferred channel.

And the reason why Hyper-Personalization is way more critical to Marketers today as compared to their predecessor is because of the potential it carries to reduce their time and effort by 80% which otherwise they would have invested or rather wasted in the execution of recurring campaigns that are more manual led than system-driven. And yes, this definitely means that you will be left with more time and resources in hand to think about ways to upsell, cross-sell, acquire customers, retain customers, and everything that would satisfy the marketer in you.

Interested in Demo?? Reach out to your Account Manager or Click Here.

We are happy to announce the launch of the First season of our Masterclass – An exclusive live training webinar series wherein our Product Expert would train you on utilizing various features of FirstHive.

We believe that optimum FirstHive utilization would help you achieve your Marketing goals and thus we thought of extending our training efforts further to a Live Webinar series so that you utilize each and every bit of FirstHive and benefit just more and more.

Come, sign up for the webinar series so that you receive the webinar schedule and timely notifications on email. Click here to register.

Recently, FirstHive Founder & CEO Aditya Bhamidipaty had a fireside chat with Strategic Business Leader Woody Bendle on the topic – How is AI changing the Marketing landscape?

We have recorded the session for you so that you can catch up on this interesting discussion and understand how marketers all over the world are using Artificial Intelligence to be ahead in the game and also watch some AI related myths getting busted.

ICICI Bank is a large private bank with a very diverse products portfolio. Home loan is the largest contributor to the Mortgages Portfolio. They were using multiple channels to source home loan business and needed to expand the online channel to source leads from lead referrers who are not end users.

The home loan business was sourced through multiple channels including Outbound (DMA, counsellors), Inbound (branches), and Online (website, SMS, email, call center). The bank identified a new Online channel for sourcing leads, viz. professionals like CAs and property brokers and were looking for a solution to enable them to engage better with this channel.

Click on the button below to learn how ICICI Bank leveraged FirstHive to drive sales of their Mortgage Loans.

As you must be aware, ad-tech industry is moving away from browser cookie based server targeting, there is a growing concern of stopping privacy implications from blocking data collection with cookies and pixels and we are seeing constant development of Intelligent Ad Tracking Prevention (ITP) systems (browsers phasing out third-party data entirely).

However the relief has come in with Conversion API from Facebook that allows advertisers to send web events from their servers directly to Facebook by following the methodology below:

• Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.
• This also enables full funnel visibility when used in conjunction with the pixel and places the control with you on what data to share

We are happy to state that FirstHive is integrated with Facebook Conversion API. Just reach out to your Account Manager for more details.