July 2021 highlights

Plugging rewards in your Customer journey!!

One of the exciting feature of the FirstHive platform is the ability to seamlessly plug in digital reward mechanisms while orchestrating a user journey. With FirstHive, you have an option of pushing rewards at the right time during a user journey, in order to provide the end user with an additional incentive to drive the desired behaviour. Be it completing the purchase, sharing positive word or a referral, you can automate the reward assignment process thereby enriching the Customer Experience.  To ensure that the experience is seamless and can be provided in real-time, FirstHive deploys a ‘trigger-based’ mechanism which allows for rewards in the form of loyalty points that can be exchanged for e-vouchers or UPI or Paytm money that can be pushed for instant use by the buyer. The overall experience is part of the integrated solution that FirstHive offers, thereby upping the ante on true Customer Delight.

Interested in Demo?? Reach out to your Account Manager.

Launching next month

Launching FirstHive Walkthrough

Welcome to the world of Customer Data Platforms. Whether you’re a novice looking to get some high-level understanding of the solution and the space in which it operates or an old hand who is looking for a quick refresher and getting up-to-speed on the latest CDP benefits, this is the event for you. So strap in and join us as we help you navigate the intricacies of this incredible platform and have your questions answered by experts from FirstHive. Join us every month to build or refresh your platform capability awareness.

The upcoming event is on September, 10 2021 at 3PM.

Register Now
Launching this month

Launching What’s New

In an ever-changing digital world, it’s always helpful to have experts help you understand what’s new in their product space. Join FirstHive experts as they discuss and demonstrate new features of our platform that are guaranteed to delight. What’s more, it’s a fun learning experience and helps you shore up your personal brand as a CDP evangelist at your organization.

The upcoming event is on August 27, 2021.

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Blog - Every Business needs a good CDP

CDPs have now become an accepted norm for enterprises to evaluate as a solution that has the potential to improve every meaningful metric that they look at- from ROI to NPS. Going Digital is passe’. We are now in the era of digital optimization as billions of users globally look to have top-notch experiences with all their online purchases and experiences. CDPs help simplify customer understanding, enable easy and meaningful recommendations (Marketing Activation, Intelligent Automation, Social media integration) for the burgeoning digital procurement segment, and truly democratizes data for a strong Customer Experience through a unified Omnichannel Approach.

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Case Study - Leading Women’s Apparel Brand

A leading Indian Women’s Apparels company and their umbrella of offerings comprise of three segment-defining brands. Their target audience is primarily upwardly mobile women who wish to make a style statement at work, at leisure, and at special occasions.

Being in a highly lucrative marketplace, the company wanted to find a way to tap into the aforementioned opportunities, while ensuring that the brand visibility and recall were improved for shoppers, thereby improving overall sales.

Click on the button below to learn how they leveraged FirstHive to drive a 20X ROI on their digital campaigns, increased revenues from anonymous clients, reduced in cart drop-offs and much more..

Read the entire case study