Deliver differentiated experiences to your insurance policyholder

Right from crafting personalized experiences to a holistic journey orchestration, FirstHive enables you to deliver a 360° omni-channel experience.

Explore Solutions

Win back Customers who dropped out of an Insurance Application Journey

Fix broken insurance application journey and claim process.

With the right engagement strategy, insurance companies, brokers, and agents can build stronger relationships with their policyholders, increasing loyalty, retention, and persistence. FirstHive tracks the reachable channels for each customer based on the past interaction and allows real-time triggers of automated communication. A journey can be orchestrated wherein as soon as some one drops out after receiving the offer. “Win-Back” campaign can be triggered to activate the Customer’s preferred channel and at their preferred time. This ensures continuous perusal thereby leading to high conversion.

Don’t let your policyholder feel like a commodity

Create unified and unique customer identities to understand policyholder behavior and preferences. Develop segments and deliver experiences that matter the most to each customer segment.

Provide an omnichannel experience

Ingest data flowing from IoT and wearable devices, online data, and offline data to orchestrate unique journeys. Enrich policyholder profiles with multi-channel data flowing in.

Enable intelligent and personalized engagement

Using customer identity creation and segmentation, develop personas for employees and beneficiaries. Using the campaign activation module, deliver communication and product recommendations relevant to each policyholder.

Package unique products quickly.

FirstHive crunches complex data sets to develop insights. It helps in risk pricing and enables you to offer more personalized rates. Using this information, customize and package insurance products based on the policyholder’s profile.

Explore solutions to improve policyholder experiences

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FirstHive’s automation module allows Marketer to design journey for users for any trigger or an event. It enables seamless user journey with relevant communication which in turn enriches Customer Experience.
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FirstHive builds Single View of Customer and allows real-time engagement with Customer. The platform learns customer’s intent on one channel and applies it for customized experience on same or other channel. This results in delivering an experience that makes Customer feel connected with the brand as the communication is RELEVANT.
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FirstHive’s ML algorithm continuously tracks Customer’s interaction time and as per ML prescribes the best time and channel to reach a particular customer.
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FirstHive helps you deliver hyper-personalized email campaigns with exclusive content and creative communicated to customers based on rules and conditions.

Journey Orchestration

  1. User Journey Orchestration to drive continuity
  2. Customized experience for Customer on website
  3. Reaching Customers on their Preferred Channel and time
  4. Win back of Customers who dropped out of a Insurance Application Journey
  5. Hyper Personalized Email Campaigns

 Identity Creation

  1. Increase in Prospect acquisition via website
  2. Increase in Prospect acquisition via Facebook
  3. Ability to create real time segments basis cross-channel behavior
  4. Audience retargeting on Facebook & Google
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Unlike CRM, FirstHive starts the process of identity building with every interaction i.e; even though there is no Personally Identifiable Information (Mobile No. or Email Id) shared in interaction, the identity is created and the interaction is stored.
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FirstHive with its capabilities of ingesting social data can create identities of Customers who are interacting on Facebook Page that too along with context tagging.
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FirstHive’s ML algorithm continuously tracks Customer’s interaction time and as per ML prescribes the best time and channel to reach a particular customer.
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FirstHive enables an audience push to FB & Google for programmatic Campaigns via a simple social account linkage process.It allows Marketer to retarget customers even if their PII is not there and second, the sharper segments created in FirstHive and pushed to FB & Google allows a lookalike campaign.
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FirstHive’s algorithm continuously tracks and detects Customer’s footprint across various customer interactions across various channels providing First Party Data so that it is feasible to allow personalization in pre login environment of website thereby resulting in good customer Experience.
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FirstHive’s advanced capability of Hyper-personalization in email campaign wherein different content as well as different creative would be displayed to customers basis conditions applied.
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FirstHive enables one view of Customer i.e; Single profile of customer showcasing entire transaction and interaction history thereby feeding in the Customer facing teams with rich intelligence of Customer Lifecycle and helps them engage with context.

Experience Optimization

  1. Personalized experience in Pre Login Environment
  2. Hyper-personalized email campaigns
  3. Customer Care accessing one view of Customer

Deliver a better experience to your policyholders

Talk to our Insurance marketing expert.

Schedule a Demo