Across tens of millions of identities you can create unique customer identities with a 360 degree customer profile using supervised learning of our AI solution. The patent-pending uniquification algorithm assimilates breadcrumbs of customer interaction data from disparate sources to build unique, named customer identities.

FirstHive integrates marketing systems with just one-touch add-ons. It also provides APIs and SDKs that can be implemented to integrate complex systems for data ingestion. The multi-channel integration aids marketing automation and predicts the best time to send campaigns, best channel to communicate and best content based on user preference.

Advanced data science techniques handle large volumes of customer
data in real time to build unique customer Identities. The platform automates creation of cohorts and micro segments based on unsupervised learning, using the data enriched by the system. It also provisions for Look-alike AI modelling to find out the prospective customers for targeting.

FirstHive is private-by-design and complies with GDPR and other international laws. With amendments made to Section 326 of the USA PATRIOT Act and the introduction of the US privacy model, customer identities and first-hand customer data privacy also can be made a priority to the marketer.

Create rules, criteria and triggers to execute campaigns and automate their jobs. Using the rules engine and campaign management module, create reward systems, loyalty campaigns, customized coupons and offers in Contest and Campaign Module available on the platform.

We have our own IP which is implemented for AI solutions. We use Cognitive Speech, Vision and Language services for Voice, Image and Text analysis. We also have deployed face recognition for some of the customers that has enriched the existing data leading to better conversions.