Everything that you and your team should know about Customer Data Platform.
What is a Customer Data Platform and why do you need it?
What is a Customer Data Platform (CDP)?
A CDP is an identity discovery solution that works as a centralized system of intelligence at the middle of the MarTech Stack. This has become a marketer’s single platform that creates unique, unified customer identities across all marketing channels and sources of customer interactions. It empowers and automates omnichannel campaign management, segments customer cohorts, provides insights and targeted recommendations that lead to increased marketing efficiency.
Why should a Customer Data Platform be added to the Martech Stack?
Moving from
Disintegrated channels and broken experiences to Integrated channels and Cohesive experiences
How is a Customer Data Platform used?
Use cases
Integrated Channel Marketing
Single Customer View
Optimization with Next-best modeling
Segmentation & Audience Management
Agent-lead management
Campaign Automation
Channel Partner engagement
Retention & Loyalty marketing
What can a Customer Data Platform do for you?
Features of Customer Data Platform
Multi-channel Data Ingestion
Data Cleansing & Classification
Data Unification
Customer Identity and unified profile building
Predictive Modeling
Campaign Automation
Real-time Data Enrichment
Reverse ETL
Frequently Asked Questions
Why should CDP be considered for customer experience?
As a buyer, how do you feel when the brand talks to you like a stranger on different channels? Though you have interacted many times with the same brand, they don’t seem to know you enough. If you are a brand selling products and doing the same thing with your customers, they would also feel equally disoriented and disinterested in interacting with your brand. Research by Forbes confirms that, “87% of customers who say they had a great experience will make another purchase from the company”.
How does a CDP help in delivering customer delight?
Customer Delight driven by unified customer profiles is what can be achieved by a Customer Data Platform. This has a direct impact on the bottom line. Over time, marketers, data teams, and those interacting with customers feel the deep need to onboard a Customer Data Platform into the Technology Stack.
How can CDP add value to my existing stack?
A CDP is a central system of intelligence to the marketer and data teams and interact with customers directly. It brings your entire MarTech stack together and adds interoperability between the marketing tools and technologies that you already have in place. Nothing gets disturbed, they just start talking to each other and the marketer operating it.