What is the role?
The role is responsible for generating and qualifying leads for the sales team.
Key Responsibilities
Prospecting and Lead Generation:
- Research and identify potential customers within our target market using various tools and techniques.
- Utilize outbound prospecting methods such as cold calling, email outreach, and social selling to engage with prospects and generate new leads.
Qualification and Discovery:
- Conduct initial conversations with prospects to understand their business needs, challenges, and goals.
- Qualify leads based on predefined criteria to determine their potential fit for our products or services.
Relationship Building:
- Build and nurture relationships with prospects through ongoing communication and follow-up.
- Provide value to prospects by sharing relevant insights, resources, and information about our solutions.
Sales Support and Collaboration:
- Collaborate with Account Executives to transition qualified leads and opportunities, ensuring a smooth handoff and alignment on account strategy.
- Assist in scheduling meetings, demos, and other sales activities to move opportunities through the sales pipeline.
Pipeline Management and Reporting:
- Maintain accurate and up-to-date records of prospect interactions and sales activities in our CRM system.
- Monitor and track key metrics such as lead conversion rates, pipeline growth, and revenue targets.
Preferred Qualifications, Skills & Experience
- Bachelor’s degree in Business Administration, Marketing, or related field preferred.
- Previous experience in sales, customer service, or a related field is a plus but not required.
- Excellent communication and interpersonal skills, with the ability to engage with prospects and build rapport.
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks and priorities effectively.
- Results-oriented mindset with a desire to meet and exceed sales targets and objectives.
- Enthusiasm for learning and a willingness to adapt and grow in a fast-paced environment.
- Familiarity with CRM software and sales prospecting tools is a plus.