We doubled-down on awards and recognitions.

FirstHive has been recognized for its exceptional product vision and execution that helped enterprises eliminate process redundancies. Our work in the areas of Marketing organization, IT organization, Analytics and Data organization has been a testimony to it.

exchange4media, a leading publication in India awarded FirstHive with two awards at MarTech India Awards 2021. ‘Enterprise MarTech Vendor of the Year’, a gold category award, and ‘Best use of MarTech for social or Influencer marketing’, a silver category award. We believe this has been possible only because of supportive customers like you, a wonderful team and great partners.

With ‘Test and control’, you can ensure Quality checks when an automation is designed. 

How does it work?

The ‘test and control’ depends on the no.of customers entering the automation. A % of customers who enter the automation drill will be kept apart in the control group as specified by the marketer. The rest of the customers will be part of the test group and will be part of the automation workflow. They will flow through the different nodes in the automation.

Control group allows for evaluation of campaign effectiveness by comparing and testing customer response against a set criteria. This helps to control customers and identify the impact of the campaign.

Reach out to your Account Manager to learn more & get started.

A new update by the regulation prompted the best in the industry to gain speed in remitting payments to lead generating partners. The drop-dead duration was for 45 days. The manual payment process which led to delayed payments led to non-compliance of regulation. This also impacted their brand’s perception in the market. 

FirstHive helped this leading education-focused NBFC with a single view of each Channel Partner covering their engagement across multiple product categories, automated the entire payment processing system, plugged in real time triggers and enabled Cross Sell, Up sell opportunities. This resulted in Regulation compliance and enriched the experience of Channel Partners.

Vishal Sukheja, Product Head, FirstHive at the 11th edition of BFSI Innovation and Technology Summit shared his views on ‘How are BFSI businesses adapting to evolving consumer behavior?’. 

Session Highlights:

• Emerging trends in BFSI Consumer behavior
• How pandemic has accelerated some of these behavioral changes
• Consumers and businesses moving into a new era of Digitization.
• Challenges a BFSI Marketer faces while keeping pace with these changes
• Tech and strategies that they can adopt to stay ahead of the curve 

Did you complete 12 hours of FirstHive Platform training? Awesome! Then, don’t miss out on the certified digital badges issued by FirstHive that you can publish on Linkedin, your blog, or team page:-)

Why should you claim it?

• Tell the world about your professional commitment.
• You will now be recognized as a CDP expert.
• It is a token of merit for having invested time into exploring a CDP.