This power webinar will see Nehal Mehta, Head of Business Development – Financial Services Industry, AWS & Aditya Bhamidipaty, Founder and CEO, FirstHive, deep-dive on the challenges a Mutual Fund Marketer faces in keeping pace with ever-changing investor preferences and evolving customer expectations. Further, the speakers will discuss various solutions Mutual Fund Marketers can implement, whether in terms of tech-stack upgrades or tweaking marketing strategies, that will help them create ‘Human’ experiences across moments, channels and buying stages while keeping up with constant policing by compliance teams.

    This Power- Webinar will help the audience with :

    • How to move from channel-centric marketing to customer-centric marketing
    • Simple and Easy to implement ideas and strategies that will help you drive your Marketing ROI
    • How can you drive Hyper-personalized engagement across all channels



    Head – Business Development – Financial Services Sector, AWS

    Nehal Mehta is Head - Business Development – Financial Services Sector for AWS India/SAARC. Nehal is an experienced banker and a technology professional. She has hands on experience in banking and capital market operations, having spent more than a decade in public and foreign banks in India. She has worked with banks, NBFCs, insurers & capital market entities in India and overseas and helped them address some of their business challenges through bringing innovative and optimal technology solutions. A certified Cloud Practitioner, she combines her vast industry experience and her knowledge of cloud services to bring in the best of both worlds for our customers and partners and help them embark on the cloud journey in a meaningful way.


    Founder and CEO, FirstHive

    Aditya Bhamidipaty is the founder and CEO of FirstHive, a global Customer Data Platform. He has been a serial technology entrepreneur solving problems for marketers. His stewardship has helped FirstHive to be among the first few to imbibe machine learning into customer data profiling, delivering 6X ROI to some of the world’s largest brands on their marketing initiatives. Aditya started his career with Procter and Gamble (P&G), where he played a pivotal role in turning around a loss making region into a profitable one in a record time. From there he moved on to join iGate, global technology and consulting solutions provider in London. He was responsible for the UK and Western Europe region, before moving back to India for his first start-up gig. He was the co-founder & CEO of Emart Solutions which grew to being one of India’s leading loyalty & engagement companies. He exited Emart in 2015 to work on a new product - FirstHive.


    FirstHive is a full-stack Customer Data Platform (CDP) that enables consumer marketers and brands to take control of their first-party data from all sources, both online and offline, and enables highly personalized campaigns that drive conversions.
    We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.
    With these data rich unified identities, brands are able to optimize marketing choices around - content affinity, audience selection, channel preference & time of nudge. FirstHive has delivered some spectacular Marketing ROI acceleration to enterprises.
    With FirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrices. FirstHive has customer deployments across Indo-Pacific and US regions today including in some of the leading BFSI, FMCG & Manufacturing enterprises. Today 30+ large global enterprises including some of Asia's Top 10 Banks, world's largest pet food company, world's leading FMCG company, world's leading Fund Management companies, world's leading Beauty company, world's leading Eye Care company, among others leverage FirstHive to drive their marketing objectives.