This power webinar will see Nehal Mehta, Head of Business Development – Financial Services Industry, AWS & Aditya Bhamidipaty, Founder and CEO, FirstHive, deep-dive on the challenges a Mutual Fund Marketer faces in keeping pace with ever-changing investor preferences and evolving customer expectations. Further, the speakers will discuss various solutions Mutual Fund Marketers can implement, whether in terms of tech-stack upgrades or tweaking marketing strategies, that will help them create ‘Human’ experiences across moments, channels and buying stages while keeping up with constant policing by compliance teams.
This Power- Webinar will help the audience with :
- How to move from channel-centric marketing to customer-centric marketing
- Simple and Easy to implement ideas and strategies that will help you drive your Marketing ROI
- How can you drive Hyper-personalized engagement across all channels
Head – Business Development – Financial Services Sector, AWS
Nehal Mehta is Head - Business Development – Financial Services Sector for AWS India/SAARC. Nehal is an experienced banker and a technology professional. She has hands on experience in banking and capital market operations, having spent more than a decade in public and foreign banks in India. She has worked with banks, NBFCs, insurers & capital market entities in India and overseas and helped them address some of their business challenges through bringing innovative and optimal technology solutions. A certified Cloud Practitioner, she combines her vast industry experience and her knowledge of cloud services to bring in the best of both worlds for our customers and partners and help them embark on the cloud journey in a meaningful way.
Founder and CEO, FirstHive