Scaling an influencer loyalty program, asynchronously.

The Problem

For one of their products, they already ran a loyalty program to engage construction contractors (influencers) for a long period of 15 to 18 years. However, the program had its own challenges.

• They had to face a downtime in engaging the contractors to remain loyal with the brand.
• Also, this was proving to be an expensive proposition to cater to multiple influencer groups for different products.
• They wanted to get this right with one of the influencer segments and scale the success formula with the rest of the product influencers. 

The Need

On an immediate basis, for an adhesive brand, they wanted to achieve the following

1. Reduce downtime due to inhouse. 
2. Implement the best practices for other business verticals
3. Deploy a cost – effective platform that is scalable.

The Solution

We ran a PoC of a loyalty program for an influencer group of craftsmen. We finalized the success metric in coordination with the team and delivered both the platform and results in 3 months. 

As a part of this PoC, they received other capabilities that include:

• Full stack Customer Data Platform
• Campaign Management
• Analytics
• Influencer identity

These additional features helped them create a sharper focus and better communication with their target audience.

A full-fledged Customer Data Platform was configured

PROCESS

We began by recommending the overall strategy. We supported them to configure campaigns, create the feature-logic from scratch and run the feature-mapping test. We helped them release both backend and frontend features at the same time. Prior to all this, the technical round of inspections were also done by us.

At the end of the project, we delivered a scalable platform for different events and influencer groups. The fundamental system behind the loyalty program can be expanded at any point in time. They have been able to scale this to other products, at a low cost.