Why you need a Marketing Automation platform along with your CRM?
In today's competitive market, most businesses will definitely benefit from an optimal CRM implementation.
But CRM systems typically are not capable of handling the complexities brought about by a multitude of channels, and have limited lead scoring capabilities at best.
Because of the genesis of the platforms, CRM systems are also attuned to captured transactions rather than interactions across channels, which Marketing Automation platforms are competent to capture and analyze. Read this whitepaper for detailed analysis on why a perfectly fine CRM system also do need a cool marketing automation platform.