A Guide to Narrowcasting

Narrowcasting refers to the targeted segmentation of media dissemination. It involves targeting media messages at specific segments of the public defined by values, preferences, or demographic attributes. Narrowcasting, in contrast to broadcasting, implies certain conditions: Disseminate your campaign to different demographics, tweaking each of those campaign to comply better with each one of those demographics values, interests,…

Social Media Task List For Fast Growing Businesses!

Growing up, businesses can’t afford to be dormant on social media. Imagine you do everything right on SEO, people have started to find you on Google search results, they visit your website, clicks on Twitter plugin and finds out that you only got 150 followers. That is putting your business in “Very-small-to-work-with” category. If you’re…

How the digital revolution has changed marketing!

What is a marketing technology platform? In simple words marketing technology is the technology used by marketers to facilitate customer online journeys and make the task of marketer easy. Many industries have changed because of the internet, but only few have changed as drastically as Marketing. If you’d told marketers back in 1995 that, 20…

How Online marketing gives you an edge over Offline marketing!

First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever.  Of course, marketers were not behind in leveraging this new found platform in the name of Online marketing. Online marketing is the coolest form of marketing (okay, flash mobs are cool too)….

Introducing the Star of Mobile Marketing : Voice Message Marketing!

Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial mobile marketing is, and thus we have strengthen our intelligence in reaching out to the customers over mobile phones. Today, we launch our targeted voice…

How to Leverage Facebook as a Growth-hack!

Worldwide, there are over 1.86 billion monthly active Facebook users recorded in January 2017, which is a 17 percent increase year over year. Around 1.2 billion people are online on Facebook right now. Facebook is growing every second and it’ll add 900 new profiles by the time you end up reading this blog. So how…

Evolution of Marketing – From 1950 to 2017

  Marketing, as a concept, has ever been evolving. We learn new concepts as and when sellers tries different efforts to convince buyers. Before 1900s, there wasn’t any such enforcement required from seller side to sell the products or services. The need of modern marketing mainly came into picture after Industrial revolution when multiple companies…

B2B versus B2C Marketing Automation: It’s Chalk and Cheese!

Marketing today is driven on the belief that the practice of marketing to the average consumer is a fallacy. While some brands would still like to create personas and try and group customers on basis of their transaction patterns, their demography, or other such attributes, the fact is that customers do not like being classified…

How to create content that brings you customers?

Content creation is an art. So is cooking. Content can be served in multiple forms. But, like food items, not every content is consumed with equal mojo by us. Let’s see how an average american reacts to a content, if it was served to them as a food item. News Articles: Green Salad News articles…

Four Key Marketing Lessons From the SuperBowl LI

“That’s why you play until the end.” – Tom Brady, Star New England Patriots quarterback, post his team’s come from behind victory against favorites, Atlanta Falcons. According to Nielsen, 111 .3 Mn viewers caught this edition of the Super Bowl on TV making it the fifth highest viewed broadcast in history. This game also has…