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Content recommendations using predictive models in CDP

The wide adoption of recommendation systems is relegating search to a second priority for many customers. Today customers expect experiences that are designed with...
Team FirstHive
2 min read

Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...
Team FirstHive
2 min read

Data Preparation and Structure for Customer Identity Building using…

The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent...
Team FirstHive
3 min read