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Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
Team FirstHive
4 min read

How enterprises drive effective engagement during the times of…

Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP...
Team FirstHive
3 min read

Why every Enterprise needs a CDP?

80% of marketers stated in a report that they want to use integrated marketing and advertising technology from a single vendor. But, the same...
Team FirstHive
2 min read