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CDPs comes to the rescue of marketers to deal…

#Ownyourdata campaign created ripples across the world. It led the movement towards providing the right to data privacy for consumers. Every nation responded to...
Team FirstHive
3 min read

Growing need for Data Protection and Customer Expectations, Governing…

Evolving enterprises rely on multiple storage options. They could be across any or all of the available options —  on-premise hardware, software, and cloud-based...
Team FirstHive
2 min read

Auto-Segmentation — The smart way of mastering Customer Segmentation

‘I wish this customer just thinks straight.’ And that never happens. Thinking patterns conflict, coincide and converge each other. As a marketer, prevalence of...
Team FirstHive
2 min read