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Use of Predictive Recommendation models by CDP

Screening through large data sets to determine the best content to be used for high-converting customers, for any given channel, at an optimal time...
Team FirstHive
2 min read

Data Preparation and Structure for Customer Identity Building using…

The number of marketing channels that a customer can interact with when engaging with a brand is compounding every year. Additionally, with the advent...
Team FirstHive
3 min read

Using Machine Learning for Customer Identity Building

Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities...
Team FirstHive
4 min read