Booth No. 19, Level 3, Suntech Singapore Convention & Exhibition Centre
FirstHive at the Martech Summit Singapore
Optimize your MarTech Stack with Customer Data Platform
What do trends indicate about ‘why you should add a CDP to your MarTech stack?’ While these are just a few ways to add value to customer data, in this whitepaper we would introduce a template to compute the value of customer data, and present scenarios where technology such as the Customer Data Platform brings the difference. We also have a bonus of a pitch to your internal board.
Find out how to calculate ROI of Customer Data Platform.
“We’re closed.” This little note hung on the doorstep of every other offline retail store when the world locked down due to COVID. To push more inventory out of the shelf, more and more discounts and unlimited sales announcements were made. This hit the retail sales drastically.
Over come the challenges that have plagued both the big and the small retailers, and have reshaped the entire retail industry. Download this e-book and learn how
Let’s solve the new age dilemma of whether your brand should invest in a Customer Data Platform (CDP) or not. Marketers often hit a roadblock on whether to invest in a CDP when they have already spent a considerable marketing budget on other technologies. This is a fair evaluation which brought us to validate the existence of a CDP and it’s in the larger Martech Stack that you own.
How Exceptional Brands are Creating Brilliant Customer Engagement to Drive Business Growth?
Every sector has a different set of factors the influence customer engagement. We are bringing stories from different sectors that talk about how exceptional brands strive to create brilliant customer engagement to drive business growth.
Optimize your MarTech Stack with Customer Data Platform
Frequently Asked Questions (FAQs)
What is customer engagement?
Customer Engagement is all about driving interactions towards the direction in which the brand wants the customer to complete an action. Customers can be engaged in different ways such as chat, conversations, emails, forms, reading material, podcasts, webinars, and more.
What is data-driven marketing?
Without backed by data, decisions become an output of guesswork. Data that aids in decision making and clarifying the profile of customers delivers laser-focused results for marketers. Marketing that is operationalized based on authentic data is data-driven marketing.