You are in good hands says the recent vendor comparison released by the CDP Institute. We scored a 100% as we are ahead in bringing all features to you.

We know this festive season, you would want to tap into the power of mobile through SMS. So, we have good news that you can download a SMS usage report, and can do better with reporting and analytics related to SMS campaigns. We bring insider stories for insurance marketers and also how a pipes manufacturing and distribution brand that was trying to solve the differentiation and digitization problem, found a way to do it. Catch up with the full story on how they used FirstHive to achieve an impact beyond imagination.

Check out your FirstHive dashboard’s SMS module. Now, you have better access to SMS campaign data. You can download the SMS report as a sheet and share it with your teams. It also allows you to save time in recreating a segment over and over again for different campaigns.

• See and reactivate archived segments.
• Show all the archived segments and bring them back for easy and quick setup.

This leading plumbing manufacturer tried to differentiate it’s brand that suffered with name duplication. To solve this, they needed a long term and reliable engagement program that can be implemented for their customers. They foresaw another immediate need. And, that was to reduce dependency on their distributors in the market. They needed insights to sell better and charge forward as leaders in their market. For this, they had to be able to map the primary, secondary, and tertiary sales.

Policy renewals are all about the right timing. These time-bound and frequency-driven transactions require highly focused and close knitted customer journeys. FirstHive’s CDP is designed to eliminate channel communications that are redundant and non-converting and deduce them to most relevant customer journey paths.

On an average, BCG confirms that an insurance customer goes over 5 to 7 touchpoints. The sad part is that these internal departments don’t talk to each other. They operate in silos. This not only turns off the customer, but insurance brands lose on many selling opportunities. So, the primary agenda for insurance marketers is to maximize revenue and to cut across scattered data with a Customer Data Platform.

CDP Institute runs an annual side-by-side comparison of CDP vendors based on key differentiating features. FirstHive scored full on all features listed during the evaluation. The vendor universe included 55 CDP vendors including FirstHive.

The comparison happened over 7 different shared CDP features and 24 distinguished features that are meant to support specific use cases. The distinguished features relate to data management, identity management, specific channels, analytics, and engagement. 

So, here is a list of shared features and distinguished features that you should be looking for while evaluating or re-evaluating your choice of CDP.