Customer Data Platform for Manufacturing and Distribution

manufacturing - FirstHive

In challenging times, customer data is your strongest asset. Whether production halts, retailers lose confidence in your supply chain, or digital sales channels become necessary, leveraging customer data provides a competitive edge.

A Customer Data Platform (CDP) seamlessly integrates with manufacturing data platforms and processing systems, enabling businesses to enhance intelligence across all layers of the distribution value chain—not just at the customer level.

Unlock Actionable Customer Insights

Digitizing the unorganized and delivering intelligence to channel and sales partners

In manufacturing, "customer" extends beyond the end-user to include distributors, wholesalers, and retailers—each contributing differently to your revenue. This complexity demands intelligent data-driven marketing and progressive automation.

With AI and machine learning, FirstHive empowers manufacturers to automatically enrich customer data and streamline operations across their distribution network.

How FirstHive’s CDP Adds Value Across the Distribution Chain:

Beyond the Factory Floor: Driving Post-Sale Success

In today’s digital landscape, manufacturers must extend their focus beyond production and sales. Post-sale engagement plays a crucial role in financial performance, influencing both revenue and customer loyalty.

Key Industry Insights:

With a Customer Data Platform, manufacturers can build stronger, data-driven relationships with distributors, retailers, and end customers, ensuring long-term loyalty and business growth.

Growth in Return
on Investment

43%

Increased avg revenue
per influencer

35%

The Difference

Meeting the unique expectations of different personas
across the value chain.

Build loyal relationships with your distributors, retailers, and customers, with a CDP. Find out more.

These manufacturing and distribution companies grew exponentially with a CDP

Influencer loyalty program

Digitization and Brand differentiation among micro channels

Scaling an influencer loyalty program, asynchronously.

See in LIVE how to use FirstHive for insurance marketing? Schedule a 1:1 session.