BANKING, FINANCE, INSURANCE & CREDIT UNION
Add Value to Every Transaction
Align purchase behavior, product usage, and transaction across all channels and customer intents.
Customer Speak
Let’s hear what our Customer Mr. Arif Ahmed Shaik, Associate Vice President Digital Marketing at Kotak Bank has to say about choosing FirstHive and his journey of choosing a Connector Referral Module.
40
Increase in conversions Y-o-Y
This insurance third-party administrator used FirstHive to drive its revenues by increasing conversions. They applied cross selling and up-selling once they achieved multi-channel data integration. This provided them a single view of customers, hence optimized marketing activity.
FirstHive enables marketers to create identity classes of customers, especially when it looks at anonymous customer interactions across multiple channels, and enables tracking and segmentation of such customers, which is not possible via traditional means.
How did this bank generate
110,000
unique leads in 18 months?
Using the single view of customers provided by FirsHive, the marketing managers were equipped to launch pre-configured multi-channel campaigns. These campaigns were tied to a referral program that yielded in increased unique leads and customers.
What can you do with FirstHive?
Customer Data Identity
Generate first-party data using parameters apart from cookies that identify customers across all channels. The inherent combination of probabilistic and deterministic mapping enable uniqu customer identification.
Single Marketing System of Intelligence
This is a cloud-based solution that can easily integrate offline, digital and legacy customer channels. It provides seamless interaction with third-party fintech tools and other financial user interfaces such as ATM transactions, credit records, bank statements, insurance calculations, etc.
Omni-channel customer experience and Personalization
Across different marketing channels used by banks, financial institutions, wealth management funds, credit unions, insurance companies and so on, FirstHive provisions for customer segmentation. This further facilitates personalization in communication and marketing.
Comply with Privacy & GDPR laws
FirstHive is private-by-design and complies with GDPR and other international laws. With amendments made to Section 326 of the USA PATRIOT Act and the introduction of the US privacy model, customer identities and first-hand customer data privacy also can be made a priority to the marketer.
Loyalty and Customer Experience
To stay competitive, banks and credit unions need to continue building out channel capabilities to provide 24/7 real-time access to banking, seamlessly, across channels. FirstHive allows you to provide a round-the-clock customer interaction and customer experience with your BFSI brand.
Anti-fraud and Predictive Engine
The transaction history and customer behavior can be tracked for anti-fraud enablement. The in-built, AI-powered predictive recommendation engine provides insights that help in building a loyal and affluent member base.
Re-discover your Customer
Talk to a FirstHive expert today to unify your customer
data and strategize your marketing efforts.