This power webinar saw Nehal Mehta, Head of Business Development – Financial Services Industry, AWS & Aditya Bhamidipaty, Founder and CEO, FirstHive, deep-dive on the challenges a Mutual Fund Marketer faces in keeping pace with ever-changing investor preferences and evolving customer expectations. Further, the speakers discussed various solutions Mutual Fund Marketers can implement, whether in terms of tech-stack upgrades or tweaking marketing strategies, that will help them create ‘Human’ experiences across moments, channels and buying stages while keeping up with constant policing by compliance teams.