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Powering Smarter Marketing

RCS Campaign Management
Rich, interactive mobile messaging at enterprise scale.
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Powering Smarter Marketing

Shopify Integration
Seamlessly sync store data with zero engineering effort.
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Powering Smarter Marketing

The Enterprise Data Paradox
Unify everything — or risk knowing nothing.
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Beyond Basic Matching

AI-Powered Identity Resolution That Transforms Customer Data Into Actionable Insights

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One Customer, Many Identities

When customers are duplicated across platforms, marketing precision drops, service falters, and growth suffers. Every blind spot means lost conversions and wasted spend.

Multi-layered identity foundation

Capture every customer touchpoint in real-time across structured and unstructured sources, from clicks to purchases to engagement data.

AI-powered intelligent
matching

Toggle between deterministic precision and probabilistic reach using AI that predicts continuity and resolves data ambiguity automatically.

Enterprise-grade relationship mapping

Connect individual profiles into household and account-level relationships that sync across every tool in your marketing stack.

FirstHive’s Multi-Layer Framework

Identity resolution built to evolve with your enterprise.

Captures every click, view, and purchase in real time across structured and unstructured sources.

Stitches identifiers through deterministic and probabilistic matching for a unified view.

Uses AI to predict continuity, enrich profiles, and resolve ambiguity across fragmented data.

Brings multi-profile, family, or account-level relationships into context for deeper insights.

Matching Strategies: One Size Doesn’t Fit All

Different industries need different approaches to balance precision, scale, and compliance.

Precision-First Matching

Zero tolerance for errors (Pharma, BFSI). Strict deterministic rules ensure accuracy in highly regulated industries.

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Smart Priority Matching

Rules & hierarchies (Financial services). Weighted rules and priority logic preserve organizational clarity and data integrity.

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Intelligent Hybrid Matching

Balance of reach & accuracy (E-commerce). Combines deterministic and probabilistic approaches to scale personalization.

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Configurable Hybrid

Custom thresholds & compliance (Telecom). Handles large-scale data with region-specific rules and household-level grouping.

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Enterprise Custom Matching

Brand-specific logic (Conglomerates). Tailored logic aligns with unique governance, data, and identity structures.

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See FirstHive CDP in Action

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