Job Responsibilities:
• Plan and execute campaigns for clients through Email, SMS, App & Web push, Social Media, AdWords, etc.
• Expertise in creating segment from platform and assign that segment ( Target audience) for the particular campaign
• Responsible to track the performance of the campaigns, perform analysis and prepare response and impact report
• Create, test and track the performance of Campaigns
• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
• Responsible for measuring ROI and KPI of the campaign
Skills Required:
• Good in creating segments in tool
• Good knowledge of A/B testing
• Create, test and track the performance of Campaigns
• Recommend Campaign Optimization through extensive analysis of mid-campaign and post campaign
• Basic knowledge of Digital marketing, MS office, SQL
• Attention to detail
• Proactive and self-motivated
• Team Player and Accountability
• Creative at solving issues and ability to make independent decisions
• Excellent communication in English (written & verbal) and interpersonal skills
• Certification in Google Adwords, Facebook marketing preferred
• Ability to plan, organize, coordinate and multi task
• Prior experience of using marketing automation tools like Marketo, Adobe Campaign Manager, SalesForce marketing cloud, WebEngage, Clevertap, or similar