It all began with a simple truth: data is the key to unlocking a true understanding of the customer journey. We became deeply focused on uncovering the insights hidden within siloed data—spanning both structured and unstructured sources across departments. This drive led us to create an AI-powered Customer Data Platform (CDP) that seamlessly unifies and integrates data from all customer touchpoints into a single, comprehensive view. For marketers, the challenge has always been piecing together fragmented customer profiles across channels. With our CDP, we solve this by enabling the unification of structured and unstructured data, empowering brands with a 360-degree, real-time understanding of their customers. This unified view allows for deeper insights, more targeted marketing, and truly personalized customer engagements.