Rising Importance of a Customer Data Platform
How are Marketers acing with a CDP?
As customer journeys become more complex and non-linear, marketers face the challenge of being present at every critical decision point. According to McKinsey, nearly 70% of brand choices are made at the start of the journey—right when a consumer first decides to shop.
Are you confident you’re meeting your customers at the right time and place?
Our latest whitepaper, “Rising Importance of a Customer Data Platform: How Marketers Are Acing with a CDP,” dives deep into how CDPs empower marketers to stay ahead.
Download Whitepaper
What’s Inside?
Are you leaving the money on the table?
Across every vertical, the traditional and linear customer journeys are transforming into never ending decision loops challenging every marketer’s drawing board.
McKinsey confirms that, ‘Nearly 70 percent of brand choices are made at this point—the beginning of the journey—just after the moment when a consumer is first triggered to shop.’
