This is an exclusive roundtable hosted as part of a series & is by invitation only, designed specifically for Marketing and Growth leaders.  During this session hear Shawn Goodin, Global VP – Solutions and Partnership & an AI expert talk about “THE DEATH OF SEGMENTATION: Unleashing Your AI Marketing Superpower” 

Segmentation is a vestige of the past. Knowing what a customer wants and responding contextually will increasingly become table stakes for marketers. The ability to do this in real-time, across any channel, and consistently will be the superpower differentiating great brands’ customer experiences from ordinary ones. It will also be key to unlocking the ROI latent in your data. This is where an AI-powered CDP (Customer Data Platform) comes in. 

“Segment of one,” “Predictive versus reactive,” “omni-channel” – we’ve all heard these buzzwords and phrases. 

In this session, we will establish a baseline for the present and peek into what can catapult you from today’s marketing mortality to tomorrow’s AI-powered immortality. You’ll discover how to shed the constraints of traditional segmentation and embrace an innovative marketing superpower that will leave your competition in the dust. 

4 Key Takeaways: 

1. Segmentation Autopsy: Review the evolution of current segmentation techniques, uncover why traditional segmentation is dying and how its demise will revolutionize your marketing.
2. Your New AI Sidekick: Learn how AI transforms from buzzword to your most valuable team member. Peek into the future of predictive engagement.
3. Omni-Channel Domination: Master the art of being everywhere your customer is, always with the right message.
4. Superpower Activation: Walk away with a blueprint to unlock value from your organization’s latent data.