Today, most brands are struggling to track their customer’s dynamic behavior patterns and interaction history across channels. Any, B2C Marketers ultimate goal is to deliver a brand-wide customer experience wherein every interaction is personalized. Ultimately, the ability to achieve this goal comes down to a marketers ability to track the customer interactions both online and offline, known and unknown and structured and unstructured.

During this webinar, join the founder of FirstHive, CDP Solution – Aditya Bhamidipaty & Praveen Mohankumar, Global Practice Head – Digital Marketing, Wipro Ltd. The speakers will share their expertise on why does a B2C marketer need to take a look at a CDP solution, how can a CDP help deliver “Single Customer View”, and what business impact can a brand expect to achieve from this.

Also, we there will be a feature coverage on how early adoption of a full-stack CDP by digital first and direct-to-consumer brands can propel them to a hyper-growth path, supported by a case story.