We are excited to inform you that we are launching a new version of FirstHive in the coming weeks where you will see us in a brand-new Avatar. We will be sending out more details regarding this as we move forward. Stay Tuned!!

Over the past few years, the buying cycle has changed and traditional way of marketing has seen a tremendous shift as consumers’ expectations are changing and becoming more experimental. Data deprecation has shaken the Marketing foundation and the operational side of marketing is changing along with the marketplace.

Forrester’s (a leading global market research company) Q2 B2C Marketing CMO Pulse Survey, 2022 saw a 16-point year-over-year increase in large enterprises, with global marketing decision-makers having primary responsibility for CX.

Joe Stanhope, Vice President and Principal Analyst at Forrester along with Aditya Bhamidipaty, Founder & CEO at FirstHive, share why you should be evaluating a CDP to deliver best in class customer experience.

In a recent article, Digital Journal shed light on how FirstHive’s Machine Learning and Customer Data Profiling helps Ecommerce Marketers Tackle Cart Abandonment.

“The virtual aisles of e-commerce stores are clogged with abandoned shopping carts. These lonely carts may be digital, but the millions of dollars in unclaimed merchandise they contain are very real.” According to The Baymard Institute, nearly 70% of online shoppers leave digital carts without completing their purchases.

FirstHive brings to the table features like Single Customer view, Advanced Segmentation and Hyper Personalization that helps in encouraging customers to complete their transactions.

In this Quarterly Business Review, our teams got together and in the inherent “spirit of transparency” decided to (literally) wear their thoughts.
Our top favorites:
1. It’s not a bug, it’s a design preference – Product Team
2. Providing Tech support externally, moral support internally – Tech Support Team

As the teams united to take part in these power packed sessions, formal discussions and Power Point Presentations there was also celebration of milestones, achievements and recognizing talents.