“All customer experiences are brand experiences”

The delivery of the Customer Experience has become a new marketing battlefront, as over the past few years, progressively, the role of cross-channel customer experience delivery has seen a shift from IT, customer service or operation teams to marketing teams. The Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 saw a 16-point year-over-year increase in large enterprises, of global marketing decision makers having primary responsibility for CX.

Join Joe Stanhope, Vice President and Principal Analyst at Forrester and the featured speaker for this webinar, as he shares why should you be evaluating a CDP to deliver best in class customer experience.

During this webinar Joe, along with Aditya, CEO, FirstHive will explore:

1. Why should CDPs be evaluated to achieve the delivery of unified customer experiences
2. Market trends & critical features B2C Marketers to be aware of when evaluating a CDP
3. Scope of opportunities that a CDP presents in delivery of CX and growth
4. The amalgamation of CDP, Martech and CX