“FirstHive unlocked 7X additional pseudonymous profiles from their web interactions and social data.
The Results
A leading food tech company leverages FirstHive to drive its marketing objectives
The client is India’s leading food-tech company that brings fresh, chef-made meals to foodies across 4 major cities. They had a significant marketing spend across multiple channels but were still plagued with identification issues of inactive accounts.
The brand reached out to FirstHive to better understand their customer buying trends and optimize the same, across all channels.