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Evolution Of Customer Data Platform (CDP)

Once upon a time, in the history of marketing, it all started with gathering Customer information and storing it. The customer data either was...
Team FirstHive
2 min read

Forrester calls FirstHive “An Emerging New Tech B2B Data…

The Forrester’s report titled “New Tech: B2B Marketing Data Management Solutions” released for Q1 2019, Forrester reviews emerging vendors in B2B marketing data management...
Team FirstHive
1 min read

What is A Customer Data Platform (CDP)?

“I was super excited about our 25th-anniversary celebrations. My wife and I divided the long invitee list by preference and started sending e-invites and...
Team FirstHive
6 min read